10’s, 25’s, 50’s and 100’s

Want to know our secret to achieving balance in your life? For making you soul smile in the midst of your crazy life pressures, stress and commitments?

Our key concept around balance within your life (See Red Urchin Balance) is the concept of 10’s, 25’s, 50’s and 100’s!

This concept is the most efficient, and simplest way to tip the scales to the “good” side for your daily life. Balance is a critical component for a high performing individual as without it you become just an efficient ball of stress and unhappiness. We know from experience that to continue as a high performing individual without burning out, you must bring balance into your life. The concept of 10’s, 25’s, 50’s and 100’s was devised by Dr. Fred Grosse and we owe the foundations of this concept to him and his work as a business mentor and coach. It is by far the easiest and most effective system of balance and the reason we use it within the Red Urchin ecosystem.

We are going to look at 2 parts of this concept, firstly why we need balance and secondly how to structure and implement these 10’s, 25’s, 50’s and 100’s in the real world. We cover this concept in the Red Urchin Balance section, but this article will go into much more detail and describe how to construct your lists and bring them into your Red Urchin system.

We know from the Balance section, Desire plays differently in the Red Urchin ecosystem than Need. Desire is driven by exactly that…desire! These are things we want to do for a variety of reasons and we ‘choose’ to do them. Therefore Red Urchin breaks the desire tasks down based on a persons drivers for happiness, fulfilment and satisfaction into 4 distinct categories.

They are very simply:

  • 10’s
  • 25’s
  • 50’s
  • 100’s

The desire tasks are grouped around their life frequency and scale but all are driven by the same outcome – “to make your soul smile” (this is also a Dr. Grosse direct quote). The outcome is the critical driver for these desire tasks. These are tasks/activities/time that make you smile, that make your heart flutter, that make your soul smile. You know the feeling, its that embracing calm, that content feeling, that warmth of love, the sense of pure achievement. This is what these desire tasks are about and we break them down into their 4 different levels.

To explain, a 10 is a type of task or activity that you may do at least once a day (or maybe 2 or 3 times a day), a 25 is one you may do once or twice a week, a 50 is something that you may do for yourself once or twice a year. A 100 is something you do for someone else.

Making your Balance List

The best way to make it work for you is to keep a list of your preferred types of 10’s, 25’s, 50’s and 100’s (this feature will be included in future versions of Red Urchin) and schedule them in your Red Urchin system to make sure they occur (See Putting It All Together). These are your desires so work on them and adjust them over time. Really think about and identify times and circumstances in your life when you are the happiest and what are those drivers…what does make you soul smile?

Here are some examples :


  • Going to the gym (for some people this may be a need task)
  • Having a quiet coffee outside watching the world go by
  • Reading book for 15 minutes
  • Playing with your kids for 30 minutes


  • Having dinner with a friend
  • Going for a walk on the beach
  • Attending a class
  • Volunteering at a homeless shelter
  • Play golf


  • Snowboarding holiday in Japan
  • One Day to do whatever I want


  • Surprise birthday party for partner

These tasks may be the subtasks of a larger strategy or goal that meets the desire criteria. For example, if you have a goal that it to learn Spanish by the end of the year, then one of your 25’s might be to attend a Spanish class twice a week.

Once you have constructed these lists (Hint: Use the Notes Section of Red Urchin) and because these activities are the keys to balance in your life and it is critically important that you schedule them in your planning otherwise they will not get completed. It is important to lock in and schedule this time to complete these activities as not only are they important to you but they make you smile, they are your desires and they make you happy.

Everyday in your pre-planning (See Pre-planning your day) choose 1 or 2 of your 10’s and schedule them in. Make sure your preparation and scheduling for any 25’s, 50’s and 100’s are scheduled (Hint : Use a Goal Page works to break up and schedule a 50 or 100).

So what about a 100?

A 100 is a specific case for the greater good, this is an amazing concept. Dr. Grosse always said that if a 50 was “doing something that blew your mind” then a 100 was “doing something that blew someone else’s mind”. It was the concept that blowing someone else’s mind was even more amazing and fulfilling than blowing your own mind. That feeling of surprise and amazement when you do something for someone that is so special, so selfless that you blow their mind.

If you want to address balance in your life (which is important), the concept of a 100 is the concept of ‘giving back’ or selfless delivery of awesomeness. This concept certainly takes some planning and you need to be ‘aware’ or what types of things will blow the other persons mind, but when done properly, there is no greater feeling and certainly brings completeness to your balance.

Some examples:

My Dad was a mad Liverpool Football Club supporter all his life. When he immigrated to Australia he still watched them when he could on television but that was it. I found out that Liverpool for the first time ever were coming to Melbourne, Australia to play a demonstration game against the Melbourne team. I organised tickets and flights for my Dad to fly from Brisbane down to Melbourne to see the game and I surprised him with them. For the first time in 50 years he got to see, sing and cheer with 60,000 other fans and see his team play live. That is a 100.

A guy had met a girl while travelling and after going backwards and forwards spending time together she had to return home to the Netherlands while he stayed in Australia. He had decided she was the one and he wanted to ask her to move to Australia and be with him. He was going to call her/email her but after discussions with a friend who was versed in 100’s he hatched the following plan. He secretly contacted her brother and organised her Mother to take on on a shopping trip to Paris one day. In the midst of the shopping trip the Mother suggested they stop for lunch at a particular Cafe, and there was our illustrious hero with a bunch of flowers. Mind blown! 100 achieved!

Balance! it is the critical component to being a highly successful person. We know from much real world experience that if you achieve this balance you are not only highly effective but you get to meet your desires (even if it is just having a quiet coffee and watching the world go by for 10min a day) and that is a beautiful thing. In the words of Dr. Grosse, “it makes your soul smile” and that is something we do not do enough.

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